Aurique is a beauty and glamour brand, spearheaded by makeup artist Pallavi Murgai. Aurique caters to the beauty needs of a varied set of male and female clientele. It also serves as a tutorial house for those looking to take up makeup artistry as a hobby or profession. In the coming years Aurique aims to be a pioneer in the industry branching out into a salon and later even a beauty academy.

This logo rendition is inspired from cosmetic products used in make up & hair dressing. The logo unit is simple and minimal, depicting abstract shapes of ‘tools of the trade’ like lipstick, palette, brush, highlighter and blush which are often used in the industry.