The essence of The Brooklyn Shuffle brand is such that it will work in any city or country. It offers a happy experience that new guests aspire for. And for the ‘die-hard’, ‘meat-eating’, ‘attitude personified’, ‘I’ll come back for more’ regular, an opportunity to try something new each time they visit The Brooklyn Shuffle.

The Brooklyn Shuffle – a diner in Koregaon Park, Pune

Identity Inspiration:
New York City Subway System

The iconic colour-coded NYC subway nomenclature is the primary source of inspiration for this logo. The type used is Helvetica, based on the typeface used in signage on the subway system. The various symbols & colours of the system are carried forward onto the different collaterals like the menu & the packaging.