Centre for Social and Behavior Change Communication (SBC3) ​is the only institution of its kind for behavioral change in India, spearheaded by Nishith Kumar. SBC3 will enhance the values of development and change across sectors, from education to the environment, health to legislature, cleanliness to safety, and various other sectors, through strong behavioral change communication thus transforming society over a period of time,​ ​and for the benefit of future generations

This logo is inspired from the Mobius Strip. The unit symbolises all the malleable qualities
of the mobius strip. The 3D shape forms the letters ‘SBCCC’ inrotation and makes for an interesting, contemporary and dynamic logo unit. It has infinite properties and possibilities to illustrate CHANGE.