WHATS UP DAAK

With the advent of new technology, the world has come closer. Today one can easily communicate across countries using new modes of communication like social media, messaging apps and email.

However, a majority of our country’s population that dwell in the rural areas are still largely dependent on the postage system. India Post has a wide network that reaches even the remotest parts of the country. Even now, a whole section of people still await the arrival of the ever-so-lovable, satchel-in-hand, khaki-clad…‘daakiya’.

The calendar conceptualized, designed and illustrated for Anil Agencies + Conqueror is a tribute to the postal institution and through visual commentary, questions the current plight of this forgotten communication system.

Hey, what’s up daak?